Rocket scientists study rockets. Marketers should study humans!
A fascinating video about consumer behavior. Learn what really motivates people to buy your products/services.
From the TipTapLab.com site:
” …. the acclaimed author of “Spent” and “Mating Minds”, as well as a psychology professor at NYU’s Stearn School of Business, Geoffrey Miller and VP of Research, Kyle Thomas, explain how nonconscious motivations drive consumer behavior. Don’t have an hour right now? Read through the key takeaways or ...