See how chocolate got sexy! Classic, simple branding lesson.

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Want to cut through the information clutter?  Does your brand stir emotions?  Is it personal?  Memorable?

Well, here’s how it’s done.  You must see this beautiful presentation for ‘Chocolates together with Attitude’  by Danish firm Bessermachen Design aka BrandHouse.com

The idea is based on using 12 chocolate flavors depicted as individuals.  Talk about a brand with personality!  Evoke emotion, segmenting your target and use visuals not text.

[portfolio_slideshow id=687]

Girls

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Website credibility? 46% say Design-Look

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Think an outdated website doesn’t affect your business? Better check out the results of this ConsumerWebWatch.org study – How Do People Evaluate a Web Site’s Credibility?.

Even we were surprised to see that 46% of respondents cited DESIGN LOOK as affecting a website’s credibility. Wow. Next closest was Information Design/Structure at 28.5%.

Here’s a link to the study:

Website Credibility Report Link

We also downloaded the study as a PDF as these things sometimes disappear from the web ...

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Web industry jargon

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Learn the language.  You’ll be happier and learn to earn more from your site. We highly recommend Smashing Magazine and all their publications.

From the website, an introduction ..

 

“There are specialized terms referring to all sorts of aspects of web design. For someone just getting started in web design, or someone looking to have a site designed, all the technical jargon can be overwhelming. Especially the acronyms.

Below is a guide to industry terms that should get you well on your ...

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