Website credibility? 46% say Design-Look

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Think an outdated website doesn’t affect your business? Better check out the results of this study – How Do People Evaluate a Web Site’s Credibility?.

Even we were surprised to see that 46% of respondents cited DESIGN LOOK as affecting a website’s credibility. Wow. Next closest was Information Design/Structure at 28.5%.

Here’s a link to the study:

Website Credibility Report Link

We also downloaded the study as a PDF as these things sometimes disappear from the web or links are broken.

PDF Link:

Design Look Influences Credibility


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