Think an outdated website doesn’t affect your business? Better check out the results of this ConsumerWebWatch.org study – How Do People Evaluate a Web Site’s Credibility?.
Even we were surprised to see that 46% of respondents cited DESIGN LOOK as affecting a website’s credibility. Wow. Next closest was Information Design/Structure at 28.5%.
Here’s a link to the study:
We also downloaded the study as a PDF as these things sometimes disappear from the web or links are broken.