This is a fantastic article. I could just provide a link … but I fear 404 errors, espesically in the Blog-0-sphere. So credit for and links to the article are provided, but I also inserted the text.
Link from http://networkedblogs.com/rNMbj
Article from http://www.flyteblog.com/
Web Design Tips:
- To increase contact form conversion rates keep the number of fields to 5 or less.
- Good web design is not just about pretty pictures. It’s also about having a user-centric philosophy.
- When designing a web site give priority to the website user’s needs.
- Before designing a web site, clearly define the objectives of your company and your user.
- Before the design process begins, create wireframes to help define the overall structure of the website.
- Hire a professional web copywriter to write your website content.
- To design a great website, you must understand the needs of your users.
- Include a site search on your website.
- Limit primary navigation categories to eight.
- Limit the number of fonts to 3.
- When developing navigation naming, the text should be clear as to where the navigation button is taking you.
- Each page on your web site should contain a “call-to-action”.
- No two web users are alike so make sure you cover multiple ways to navigate your web site.
- Don’t make web users think. The web page should be obvious and self-explanatory.
- Limit the number of clicks it takes a user to locate the information they are looking for.
- Keep it simple. This principle should be the primary goal of web site design.
- Limit the primary color palette to 3 colors.
- An e-newsletter signup form on your website is a great way to grow your customer database and initiate customer relationships.
- Utilize video on your web site. It’s another great way to deliver content.
- To avoid overwhelming, confusing and frustrating the user, limit the number of items on your home page.
Web Marketing Tips:
- Visit Google Trends and look at the Hot Trends for the day to come up with blog titles/topics.
- Check out keywords by region in Google Insights for good terms to use in blog posts targeting local audiences.
- Check out Google’s Contextual Targeting Tool via Google Adwords, for help with keyword ideas and organizing and structuring your keyword lists.
- Use Wordtracker’s Keyword Questions Tool for good blog post titles/subjects.
- Google Instant Search provides suggestions while you are typing your search term, use these suggestions for blog topics.
- Check Out Ubersuggest for keyword ideas http://suggest.thinkpragmatic.net/.
- Look at Ask.com’s Related Questions and Related Searches for good blog posts ideas.
- Think long tail keyword phrases not single keywords.
- Title tags are the most important part of your site for SEO.
- Spend extra time to create compelling titles that grab attention.
- When using images for content optimize them by using alt text, captions, and URLs.
- Your audience consists of 3 types of searchers: Navigational, Informational and Transactional; make sure your content serves the correct audience.
- Place your keywords early in your content and make them prominent, bold, in header tags, linked, title, and bulleted.
- Facebook ads are a cheap way to get information out to a highly targeted audience.
- Update your Facebook page at least once a day. It will help your Edgerank.
- Posting questions on your Facebook page, especially T/F, Multi Choice, and Agree/ Disagree type questions will get you more engagement.
- Check out this cool Free Tool on SEO moz LDA http://www.virante.com/seo-tools/lda-content-optimizer.
- Post links in your Twitter updates; shown to get more Retweets and engagement.
- Twitter Tip: “Please ReTweet” gets 3x more ReTweet’s than “Please RT “.
- Post to Facebook and Twitter on Saturdays and Sundays to beat the competition.
- The least shared type of information on social media are negative messages;stay positive.
- Create a Facebooklanding page to welcome new fans and inform them why they should like you.
- Repurpose your blog posts for Facebook updates, Twitter updates and YouTube videos.
- Use NetworkedBlogs to syndicate your blogposts to Facebook.
- Make sure you have sharing tools on your blogposts.
- Set up Google Alerts on your brand and keywords for blogposts, articles and status update ideas.
- For more bloggers in your niche, check out AllTop.com.
- Create blogposts that are short, sweet, to the point, and that have a catchy title.
- Make sure your social media status updates provide your audience with content they want.
- Use Twitter Search (http://twitter.com/search) to and tweets in your niche.
- Keep blogposts around 250 – 500 words and articles 500 – 1,000 words.
- As you think of blogposts, be sure to make a note of them. You’ll be glad you did for a rainy day.
- When possible, use a photo in your blogposts. They’ll help enhance the content.
- Don’t forget about video. Even a “talking head” clip of you can help add personality to your content.
- Remember, images and video are just one more way to rank well at the search engines.
- If you have a local business, don’t forget about local search. Try startingwith Google Places: http://www.google.com/places/.
- It seems simple, but make sure all of your social profiles are 100% filled out. That means a photo, information, and a background (depending on the site).
- One of the best ways to get an incoming link to your website? Guest blogging. Make sure you have a blogpost ready to go before you make contact.
- Make sure all of your web efforts are connected; and that they all link back to your website.
- Do you make PowerPoint presentations? Try uploading them to Slideshare.net and get some traffic to yourwebsite that way.
- Don’t join every social networking site under the sun. Find out where your audience spends their time and spend yours there, too.
- Use Twitter as your new RSS feed. Follow the movers and shakers in your industry and read the articles they talk about.
- The web-based Twitter not working well for your lifestyle? No problem! There are easy to used web, desktop, and mobile apps that are easy to use. [TweetDeck is one of our favorites.]
- One of the toughest (and most important) social media decisions to make is what voice your account will be coming from. The business? The owner? An employee?
- Remember to always add value. So, always be less “sales-y” and more resourceful.
- Add your personality to everything you put out there. People like doing business with people.
- Don’t dilute your message. If you don’t have a lot of time to devote to social media, do one thing and do it well.
- On both Twitter and Facebook, try doing at least a few tweets and status updates every day. And feel free to use the same ones