68 tips – Profitable for a Website

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This is a fantastic article. I could just provide a link … but I fear 404 errors, espesically in the Blog-0-sphere. So credit for and links to the article are provided, but I also inserted the text.

Link from http://networkedblogs.com/rNMbj

Article from http://www.flyteblog.com/

Web Design Tips:

  • To increase contact form conversion rates keep the number of fields to 5 or less.
  • Good web design is not just about pretty pictures. It’s also about having a user-centric philosophy.
  • When designing a web site give priority to the website user’s needs.
  • Before designing a web site, clearly define the objectives of your company and your user.
  • Before the design process begins, create wireframes to help define the overall structure of the website.
  • Hire a professional web copywriter to write your website content.
  • To design a great website, you must understand the needs of your users.
  • Include a site search on your website.
  • Limit primary navigation categories to eight.
  • Limit the number of fonts to 3.
  • When developing navigation naming, the text should be clear as to where the navigation button is taking you.
  • Each page on your web site should contain a “call-to-action”.
  • No two web users are alike so make sure you cover multiple ways to navigate your web site.
  • Don’t make web users think. The web page should be obvious and self-explanatory.
  • Limit the number of clicks it takes a user to locate the information they are looking for.
  • Keep it simple. This principle should be the primary goal of web site design.
  • Limit the primary color palette to 3 colors.
  • An e-newsletter signup form on your website is a great way to grow your customer database and initiate customer relationships.
  • Utilize video on your web site. It’s another great way to deliver content.
  • To avoid overwhelming, confusing and frustrating the user, limit the number of items on your home page.

Web Marketing Tips:

  • Visit Google Trends and look at the Hot Trends for the day to come up with blog titles/topics.
  • Check out keywords by region in Google Insights for good terms to use in blog posts targeting local audiences.
  • Check out Google’s Contextual Targeting Tool via Google Adwords, for help with keyword ideas and organizing and structuring your keyword lists.
  • Use Wordtracker’s Keyword Questions Tool for good blog post titles/subjects.
  • Google Instant Search provides suggestions while you are typing your search term, use these suggestions for blog topics.
  • Check Out Ubersuggest for keyword ideas http://suggest.thinkpragmatic.net/.
  • Look at Ask.com’s Related Questions and Related Searches for good blog posts ideas.
  • Think long tail keyword phrases not single keywords.
  • Title tags are the most important part of your site for SEO.
  • Spend extra time to create compelling titles that grab attention.
  • When using images for content optimize them by using alt text, captions, and URLs.
  • Your audience consists of 3 types of searchers: Navigational, Informational and Transactional; make sure your content serves the correct audience.
  • Place your keywords early in your content and make them prominent, bold, in header tags, linked, title, and bulleted.
  • Facebook ads are a cheap way to get information out to a highly targeted audience.
  • Update your Facebook page at least once a day. It will help your Edgerank.
  • Posting questions on your Facebook page, especially T/F, Multi Choice, and Agree/ Disagree type questions will get you more engagement.
  • Check out this cool Free Tool on SEO moz LDA http://www.virante.com/seo-tools/lda-content-optimizer.
  • Post links in your Twitter updates; shown to get more Retweets and engagement.
  • Twitter Tip: “Please ReTweet” gets 3x more ReTweet’s than “Please RT “.
  • Post to Facebook and Twitter on Saturdays and Sundays to beat the competition.
  • The least shared type of information on social media are negative messages;stay positive.
  • Create a Facebooklanding page to welcome new fans and inform them why they should like you.
  • Repurpose your blog posts for Facebook updates, Twitter updates and YouTube videos.
  • Use NetworkedBlogs to syndicate your blogposts to Facebook.
  • Make sure you have sharing tools on your blogposts.
  • Set up Google Alerts on your brand and keywords for blogposts, articles and status update ideas.
  • For more bloggers in your niche, check out AllTop.com.
  • Create blogposts that are short, sweet, to the point, and that have a catchy title.
  • Make sure your social media status updates provide your audience with content they want.
  • Use Twitter Search (http://twitter.com/search) to and tweets in your niche.
  • Keep blogposts around 250 – 500 words and articles 500 – 1,000 words.
  • As you think of blogposts, be sure to make a note of them. You’ll be glad you did for a rainy day.
  • When possible, use a photo in your blogposts. They’ll help enhance the content.
  • Don’t forget about video. Even a “talking head” clip of you can help add personality to your content.
  • Remember, images and video are just one more way to rank well at the search engines.
  • If you have a local business, don’t forget about local search. Try startingwith Google Places: http://www.google.com/places/.
  • It seems simple, but make sure all of your social profiles are 100% filled out. That means a photo, information, and a background (depending on the site).
  • One of the best ways to get an incoming link to your website? Guest blogging. Make sure you have a blogpost ready to go before you make contact.
  • Make sure all of your web efforts are connected; and that they all link back to your website.
  • Do you make PowerPoint presentations? Try uploading them to Slideshare.net and get some traffic to yourwebsite that way.
  • Don’t join every social networking site under the sun. Find out where your audience spends their time and spend yours there, too.
  • Use Twitter as your new RSS feed. Follow the movers and shakers in your industry and read the articles they talk about.
  • The web-based Twitter not working well for your lifestyle? No problem! There are easy to used web, desktop, and mobile apps that are easy to use. [TweetDeck is one of our favorites.]
  • One of the toughest (and most important) social media decisions to make is what voice your account will be coming from. The business? The owner? An employee?
  • Remember to always add value. So, always be less “sales-y” and more resourceful.
  • Add your personality to everything you put out there. People like doing business with people.
  • Don’t dilute your message. If you don’t have a lot of time to devote to social media, do one thing and do it well.
  • On both Twitter and Facebook, try doing at least a few tweets and status updates every day. And feel free to use the same ones
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