See how chocolate got sexy! Classic, simple branding lesson.

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Want to cut through the information clutter?  Does your brand stir emotions?  Is it personal?  Memorable?

Well, here’s how it’s done.  You must see this beautiful presentation for ‘Chocolates together with Attitude’  by Danish firm Bessermachen Design aka BrandHouse.com

The idea is based on using 12 chocolate flavors depicted as individuals.  Talk about a brand with personality!  Evoke emotion, segmenting your target and use visuals not text.

[portfolio_slideshow id=687]

Girls

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Smart marketing secrets – nonconscious behavior

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Rocket scientists study rockets.  Marketers should study humans!

A fascinating video about consumer behavior.  Learn what really motivates people to buy your products/services.

From the TipTapLab.com site:

”  …. the acclaimed author of “Spent” and “Mating Minds”, as well as a psychology professor at NYU’s Stearn School of Business, Geoffrey Miller and VP of Research, Kyle Thomas, explain how nonconscious motivations drive consumer behavior. Don’t have an hour right now? Read through the key takeaways or ...

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